5 Ways To Evolve With The Facebook Newsfeed Change
1. Engagement (What You Say Really Matters)
DON’T: Use “engagement-bait” which includes language on posts such as “LIKE”, “SHARE,” etc. These terms for contest actual violate Facebook Terms & Conditions. Hosting Contests via Facebook will fall under “engagement-bait”. Avoid being a Headline Clickbait Creator.
DO: Be human and conversational. Tell a story.
*Tip: Taking a Copy Course or getting a Copy Coach like Ashlyn Writes can help with this.
2. Facebook Live (Get On Video)
DON’T: Avoid video-marketing such as Facebook Live & Conversation-stirring videos.
DO: Get on Facebook Live! This might be the most cost effective solution to stay relevant and to be seen by your clients. You know that fear you have about going LIVE! It’s time to get over it. Facebook Live videos “on average get six times as many interactions as regular videos.” You can also get on Instagram Live in addition to Facebook to stay connected with your audience.
3. Facebook Ads & Messenger Bots (Pay To Play)
DON’T: Boost posts. This is not the same as running a Facebook Ad.
DO: Learn how to make Facebook Ads. Organic post won’t have engagement like they used to. Facebook Ads will help. Using video in your Facebook Ads also helps.
*Tip: Tameka Allen (Facebook Ads Specialist) or Manybots (Messenger Bot App)
4. Facebook Groups (Get Into a Community & Engage)
DON’T: Stay quiet in Facebook groups.
DO: Engage and Participate in Facebook groups. Ask and answer questions. Participate in polls and posts made by Admin(s). and members.
5. Facebook Newsfeed Settings (Who Do You Want To See)
DON’T: Skip out on choosing what you want to see.
DO: Set pages to “See First” that you want to see in your newsfeed and “”All Posts” for Groups – otherwise your newsfeed will show you what Facebook thinks you want to see.
Whatever You Do…Don’t Quit.
The worst decision you can make with this change is to abandon Facebook. If you can’t afford the cost to advertise, heavily implement the things I’ve listed above, and implement patience. If it really frustrates you, you may want to put more attention to another social media platform, but still keep your Facebook Business page active.
Tip: Be sure to change your notification settings to “All Posts” once you join – this will help you to stay on top of content that I share and to remain engaged in the group.